Packaging design

WEEK 1 -  WEEK 2

What is packaging ?

Packaging is explores the myriad issues that determine a clients brief and influence a designers approach , including marketing and branding concern , the dynamics of the retail environment , environmental considerations and legal requirements . The component parts of packaging design are deconstructed , explaining how elements such as information layout , illustration and finishes are used in isolation and in relation to each other .

Example of packaging 

 

Advertising Design

What is Advertising ? 

•Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.

•

•In Latin, ad vertere means "to turn toward“. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.

Introduction of yamaha 

•Yamaha Corporation is a Japanese multinational corporation and conglomerate based in Japan with a very wide range of products and services, predominantly musical instruments, electronics, motorcycles and power sports equipment

Yamaha logo 

Magazine

Poster

Billboard

Task 3 

THE ANATOMY OF ADVERTISING

(GUERRILLA)

FINAL

ADVERTISING CAMPAIGN AWARENESS

(EMBRACE YOURSELF)

Business card

Poster

Ideas and context

TASK 1 

10 EXAMPLE OF MIND MAPS 

1.0  INTRODUCTION

SMOKING

Like most people, you already know that smoking is bad for your health. But do you really understand just how dangerous smoking really is? Tobacco contains nicotine, a highly addictive drug that makes it difficult for smokers to kick the habit. Tobacco products also contain many poisonous and harmful substances that cause disease and premature death. Did you know that out of a group of 1000 smokers (age 30), that a full quarter of them (250!) will die of smoking-related illnesses prior to completing middle age, an additional quarter will die prematurely from smoking-related illnesses shortly after retirement age, and another large group will develop disabling chronic illnesses as a result of their smoking? Most people don't know the odds of getting sick as a result of smoking are really that bad, but when you calculate the numbers, that is how they come out. For many people, truly understanding the very real dangers associated with smoking becomes the motivating factor that helps them to quit. 

1.1 PROBLEM STATEMENT

Cigarette smoking continues to be the leading cause of preventable death in the U.S., resulting in more than 440,000 deaths each year. In 2009, approximately 7,930 Washingtonians died due to tobacco use or exposure. Despite efforts to prevent and reduce tobacco use, 17.5% of Washington adults are current cigarette smokers. The harmful effects of tobacco use are proven and well-known, and as a tobacco control strategy, many campuses (hospitals and health care facilities, colleges and universities, housing complexes, etc.) are adopting tobacco- and smoke-free policies. With the intentions to encourage smokers to quit and protect smokers and non-smokers from secondhand smoke, these policies seem like a great idea. However, implementers have discovered a problem: people tend to congregate near campus entry points to smoke, which means that anyone entering or leaving the campus will inevitably be exposed to secondhand smoke.

1.2 OBJECTIVE

1.2.1 Research about Smoking

1.2.2 Analysed about Smoking

1.2.3 Apply Smoking into Advertisement

1.3 TARGET  

·         Public

1.4 METHOD

1.4.1 Research

         Google, youtube and blog

Website Blogger : https://quitday.org/quit-smoking/blog/

Newspaper

  

Social Media YouTube: https://www.youtube.com/watch?v=lefg7nh3Hmk

1.4.2 Observation

Example Poster:

My Mind Maps

1.4.4 : Experiment

            1) Artcard paper

            2) cardboard

Final project

Referencs

First Idea

Sketches

poster